Social Media to Grow Your Business

How To Create A Facebook Business Page

How To Create A Facebook Business Page

Knowing how to create a Facebook business page correctly is essential when promoting your business. The most important part of making your Facebook page for business is selecting the business type that best fits your business (click for detailed description of Facebook page types). Choose wisely! The type of page chosen can’t be changed after the fact.

Step By Step Instructions for Creating a Facebook Page for Business

To begin, go to Facebook.com and on the bottom right you will see a link “create a page”. Next you will need to choose the type of page that best matches your business type. Once you have chosen the type of page you would like to create, Facebook will ask you to specify the category of your business. If you click around you will see that the only type of page that allows you to put in a local business address is the Local Business or Place page. If your business goal is to get more customers to your store then this is the page type for you.

How to Create a Facebook Business Page

Be cautious when typing in the name of your business, as this will become the title of your page. When a fan, friend, or potential customer is searching for your business the title of your page enables them to find your business. Facebook does not allow pages to be created with generic term only names such as “pizza” or “cars”. If you create a page with a generic term Facebook can change the page type to an un-editable community page which will no longer promote your business.

If you don’t have a personal profile, Facebook will create one for you in the process of setting up your business page. A personal profile is required for the use of many Facebook applications. Keep in mind that you can only have one personal profile and you must use your real name according to the Facebook terms of use.

Facebook will step you through completing the rest of the profile for your brand new business page, including choosing a profile picture, writing the About section, inviting your friends, and writing your first post. I recommend skipping inviting your friends and writing your first post until you have uploaded a cover photo (detailed below). The About section is particularly important as it will be the description of your business and its products or services. Keep in mind that the about section can only be 255 characters long. Complete all of the fields in the About tab.

You will also need to upload a cover photo to complete the look of your page. The Facebook cover is an opportunity for you to promote your brand identity and add visual impact to your page. Here is our Facebook cover photo for Decidedly Social. The optimum size for the cover photo is 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

Facebook business page cover photo

Once you have uploaded your cover, profile picture, and completed your About section you are ready to start posting updates and inviting friends. The next level of Facebook customization is using apps such as videos or contests to increase engagement with your fans. If you want to wait to begin posting updates until you have your apps in place, then I recommend changing your page visibility setting to Unpublish Page. To do this, click the edit page button at the top of admin panel and put a check in the top box and hit save.

A Mistake to Avoid When Promoting Your Business on Facebook

One mistake that many businesses make on Facebook is that they use a personal profile to promote their business. Don’t do this! It’s actually against the Facebook terms of use, which state that for personal profiles “You will not use your personal profile for your own commercial gain”. Facebook can delete your page for this behavior so I recommend against using your personal profile as your main channel of marketing on Facebook.

 

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